About me

My Philosophy

At the core of what I do is a simple belief: brands are built through stories,
the kind that spark curiosity, make people feel something, and stay with them long after the screen goes dark.

I strive to create meaningful connections between brands and their audiences through creative storytelling — ones that feel authentic, human, and intentional.

What I've been up to

For the past nine years, I’ve called Berlin my home. During this time, I’ve had the privilege of working with some of Germany’s leading advertising agencies, developing campaigns that push boundaries, challenge conventions, and speak to people in ways that matter.

Before my agency work, I stepped into the fast-paced world of film production, where I gained hands-on experience in storytelling from an entirely different perspective.

While earning my Bachelor’s degree Industrial Design Engineering (B.Sc.)
in the Netherlands, I found a field that allowed me to merge my passion for aesthetics with my fascination for technology and innovation.

From then, I deepened my strength in visual communication and the ability to translate complex ideas into compelling, clear, and consistent visuals across platforms.

What I Bring to the Table

I’m a detail-oriented creative with a solid background in production,
a strategic mindset, and a genuine passion for leadership.

I thrive in fast-paced environments, stay calm under pressure, and bring structure to chaos. Whether I’m consulting clients, leading teams, or presenting projects, I’m always focused, prepared, and results-driven. My experience spans project management, public speaking, and creative consulting, with a strong emphasis on solving real problems, not just making things look good.

Last year, I was nominated for a year-long female leadership program. An inspiring and challenging journey that took me through a series of intensive workshops focused on communication, leadership values, and team dynamics.

This experience gave me the space to reflect, grow, and envision myself not just as a creative, but as a leader. It confirmed something I’ve always known: I love bringing people together, creating clarity, and leading with empathy.

I’m someone who enjoys challenging the status quo and finding smarter, more resonant ways. More than anything, I believe in the power of kindness, creativity, and staying true to my values — in work and in life.

The best ideas come when people feel empowered, supported, and seen.

Gruppe von Menschen in einem Industrieraum bei einer Filmproduktion, Frau im Vordergrund mit Kamera in der Hand, mehrere Personen im Hintergrund beschäftigt.

Work Experience

(detailed version available on request)

Scholz & Friends

Advertising & Creative Agency

Creative Director
04.2025 - now

Senior Art Director
07.2023 - 03.2025


Jung von Matt

Advertising & Creative Agency

Senior Art Director
02.2022 - 07.2023


KoRo Handels GmbH

FMCG Company

Design Lead
09.2020 - 11.2021


BBDO

Advertising & Creative Agency

Art Director
01.2018 - 09.2019


Whether you’re looking for creative collaboration, strategic guidance, or just want to chat ideas — I’d love to hear from you. Feel free to reach out!