The Deutsche Bahn asked us to create a new branding and launch campaign for their bonus system. The new design had to be recognizable as ‚Deutsche Bahn‘, while still being independent enough to stand for itself.

Our solution was to strip down the brand to the core: 
The typical ‚Bahn-Red‘.
We also introduced a new font in order to create a more emotional tone that worked perfectly with the statement character of the headlines.