KoRo CHUNKS - Ice Cream
Branding
In 2021, KoRo expanded into the ice cream market with Chunks, a Berlin-based shop offering both vegan and dairy-rich options.
The concept is simple: Ice cream loaded with swirls and chunks, made with premium KoRo ingredients like pistachio butter, coconut flakes, and spirulina powder.
As Creative Lead, I was responsible for shaping the Chunks brand, from its visual identity and packaging to the in-store experience and marketing materials.
Behind the Scenes
Photographer: Annika Krüger
Creative Lead: Lucie Ilg