KoRo

Creative Lead

KoRo offers a wide range of affordable, high-quality, and
long-lasting foods in bulk packaging, focusing on natural and minimally processed products. They grew immensely when Covid started. I joined the team in 2020 and was responsible to oversee KoRos full design experience - from identity and packaging to in-store experience, product photography and new venture designs.

My goal: Impacting a growing company through the power of design.

A selection of projects can be found below.

In 2020 KoRo expanded its product portfolio into diverse sectors, including advent calendars, beauty and hygiene products, games, merchandise, and more. I was responsible for overseeing this expansion from the design perspective.

Crafting an iconic new visual identity – vibrant, recurring backgrounds that reinforce brand consistency and integrity.

I created the KoRo Magazine as a quarterly publication included in every KoRo package, featuring recipes, nutrition articles, and more. With 300,000 copies distributed monthly, it not only enhances the customer experience but also serves as an additional revenue stream by offering ad space to other brands.

KoRo collaborated with influencers to publish several cookbooks, including "Eat in Balance” and “Sugar-Free Baking" which sold out in just two weeks. Designing these cookbooks was an exciting challenge for me, as it was my first time working on such projects. I also gained valuable insights into the publishing process, making it a real learning experience.

Creative Lead: Lucie Ilg
Photographer: Annika Krüger, Héctor Bermúdez
KoRo Team: Jan Rein, Sanja Middeldorf, Lisa Tuttlies and many more