Shortage of skilled workers - one of the key challenges of our time. No chance for differentiation? Not at all!

After 200 years and the the help of AI, the LBBW bank brings back to life its founder & former queen Katharina von Württemberg. Embedded in the employer branding campaign #NeuesSchaffen, Katharina is the first AI influencer in the financial sector on LinkedIn. Since October 2023 AI gives her a voice and a face. She interacts with her community and invites people interested in a job to discover the LBBW bank.

The results: Engagement rate ø 12.8 %, over 10.000 followers, broad media coverage in Germany, 100 % more visitors to the LBBW career website & measurable positive effects in recruiting.

I was responsible for overseeing the editing of her AI-generated face in the second flight and managing its final output for LinkedIn.