As the largest federal state bank in Germany, LBBW has a key role to play in the transformation of the economy. The ambition of the bank from the southwest extends beyond the region.
Our image and content campaign aims to sustainably increase awareness among corporate decision-makers throughout Germany.

Exactly 6 letters are needed for the creative implementation: “Nur Mut” (translates into ‚Only bravery‘ - which sounds a bit better in German) positions LBBW as a partner that stands by companies even in the face of major challenges. The customer and their entrepreneurial courage are at the heart of the campaign.

I played an active role in the ideation phase of the project and contributed to refinements during post-production.