This campaign for essence's new cruelty-free and all-vegan lipgloss collection targets Gen Z with a powerful message:
Lips are made for talking.

We're celebrating the attitude and strength of Gen Z voices, empowering them to speak their minds and express themselves authentically.

The campaign features a collaboration with Gen Z content creators who are known for their outspoken opinions and passionate advocacy. Through engaging content, we're showcasing the lipgloss as a tool for self-expression and a symbol of confidence, encouraging Gen Z to use their voices to make a difference.