In 2024, we launched Our Favorite Things – a human-centered campaign inspired by The Sound of Music, positioning voestalpine
as a sustainable, forward-thinking company.
The special thing about it: Real employees performed a reimagined version of the song, highlighting topics like sustainability and diversity across TV, social media, internal channels, and even a branded train that drove through Austria.

Fun fact: I’m actually singing in the campaign. No hints though – you’ll have to find me yourself!