I’m Lucie, a creative leader who thrives at the intersection of brand strategy and creative execution. For over 10 years, I’ve been leading teams to build impactful omni-channel experiences for global brands in beauty, lifestyle, and e-commerce.

My approach combines data-driven insights with a deep passion for visual storytelling to create work that is not only beautiful but also drives measurable business results - I call it the art and spreadsheet sweet spot.

Explore my work below to see how I translate strategy into performance.